Video testimonials are nearly as powerful a marketing tool as personal referrals.
Patient video testimonials can be very powerful and convincing. One of the biggest barriers in marketing for new patients is peoples’ natural inclination to not trust anyone they don’t know. They need someone who is just like them to help them overcome their fear of being sold. And research has shown that video testimonials are nearly as powerful a marketing tool as personal referrals. So try and generate one patient testimonial video per week. Just make sure that your staff is on the lookout for good candidates. Then take the patient into the room that you’ve setup with the tripod and camera and just do it. Don’t’ make it complicated. It doesn’t need to be very professional... just nice. It’s all about asking the right questions.